Case Study: Hyderabad Flavours.
Hyderabad Flavours went from 72 reviews, to 736 reviews in 10 Months.
In March 2024, Hyderabad Flavours, an Indian restaurant located in Hatfield, England, faced a critical challenge with their online presence. Despite their best efforts to provide excellent service and authentic cuisine, their Google reviews told a mixed story. With just 72 reviews and a 4.4-star rating, a closer examination revealed that a significant portion of negative feedback stemmed from the restaurant’s previous ownership. This legacy of low ratings cast a shadow over their business, deterring potential customers who rely heavily on Google reviews when choosing where to dine.
Recognising the potential to turn things around, we approached Hyderabad Flavours with a solution: the TapX Contactless Google Review Device. This innovative tool uses NFC (Near Field Communication) technology to make it effortless for customers to leave reviews immediately after their dining experience. Fast forward 10 months, and the results speak for themselves. Hyderabad Flavours now boasts 736 reviews and an improved 4.6-star rating. Their robust Google presence has significantly increased customer trust and footfall.
The Solution: TapX in Action
Hyderabad Flavours embraced the TapX Google review device wholeheartedly. They trained their staff to seamlessly integrate it into their service flow. At the end of each meal, staff members encouraged satisfied customers to leave a review by simply tapping their phones on the device, which directed them straight to the restaurant’s Google review page.
“Our Google Device has been a game changer for our business,” Hyderabad Flavours shared in a statement. “We trained our staff to ask customers at the end of their meal to leave us a review. If the customer is willing, all they need to do now is tap the device with their phone, and it takes them straight to our Google page. This is so much easier than the traditional way of asking. Our customers would generally forget to leave a review later on. We are very happy with how this simple technology has helped us grow and build trust with our customers.”
The Power of NFC Technology
The TapX Google review device leverages NFC technology to simplify the review process. By eliminating the need for customers to search for the restaurant on Google later or remember to leave a review, it captures feedback at the perfect moment—when the dining experience is fresh in their minds. This immediate action translates into more reviews, more authenticity, and a stronger online reputation.
Results and Impact
The transformation has been remarkable. In just 10 months:
- Reviews increased from 72 to 736, a tenfold growth.
- The star rating improved from 4.4 to 4.6, signaling higher customer satisfaction.
- A stronger Google presence led to increased visibility and trust among potential diners.
This case highlights how a simple yet effective tool can empower businesses to overcome challenges and build a thriving online reputation. Hyderabad Flavours is a testament to the fact that leveraging innovative technology like TapX can create measurable and lasting results.
Key Takeaways for Other Businesses
- Capture Reviews Immediately: Use tools like TapX to make it easy for customers to leave reviews at the moment of service.
- Train Your Team: Ensure staff are comfortable and proactive in encouraging reviews without being intrusive.
- Leverage Technology: Simple innovations can significantly impact your business’s reputation and customer trust.
Hyderabad Flavours’ journey demonstrates that turning a negative into a positive is not only possible but achievable with the right strategy and tools. Their story serves as an inspiration for businesses looking to enhance their online presence and build a loyal customer base.
